Mackinac Policy Conference: Steven Kiefer’s call to stop distracted driving

This content is from the Detroit Regional Chamber’s 2019 Mackinac Policy Conference. 

Steven Kiefer, senior vice president of global purchasing and supply chain at General Motors Co. and chairman of The Kiefer Foundation, took the stage Wednesday, May 29 with an impactful call to end distracted driving. Following the death of his teenage son, Mitchel, in a traffic accident caused by a distracted driver, Kiefer became an advocate for hands-free vehicle technology, safer driving behaviors, and stricter policies to eliminate distracted driving.

“It [distracted driving], unfortunately, has become a social norm,” said Kiefer. “Social norms can change.”

Kiefer called on attendees to change their own habits and support policies that will make Michigan’s roads safer.

Key Takeaways

  • Nine people are killed in the U.S. every day due to distracted driving.
  • Hands-free laws work. They have been proven to reduce loss of life and improve insurance rates.
  • Phones down. Eyes up.