More than a century ago, the Detroit region put the world on wheels and changed the transportation landscape forever. Today this ecosystem has grown into the densest cluster of automotive assets on the planet sprawling across the state of Michigan.

When Driven launched in 2018, the publication focused on telling the story of Southeast Michigan’s mobility ecosystem. This 11-county area with a population of 5.4 million people and more than 300,000 businesses is home to global automakers, a vast supplier network, innovative technology, a growing startup and venture capital ecosystem, and numerous connected and automated vehicle research projects and deployments.

Nearly three years after Driven’s launch, the industry has intensified and has continued sprawling across the state.

“From Southeast Michigan’s MCity, The American Center for Mobility, and now Cavnue, to West Michigan’s partnership between the City of Grand Rapids and May Mobility, and to the Northern Michigan University Cybersecurity Institute in the Upper Peninsula, mobility innovation is a focus in every corner of the state,” said Glenn Stevens, executive director of MICHauto. “Yes, the term ‘Detroit’ is globally recognized, however it is really synonymous with all of Michigan’s leadership in automotive and mobility from top to bottom.”

Now a collaborative representation of the entire state of Michigan, Driven has relaunched this fall with a whole new look and an expanded focus. It tells the story of the 21 OEMs, 96 of the Top 100 automotive suppliers, 16 university and colleges with nationally-ranked engineering programs, 23 venture capital firms, 71 organizations dedicated to entrepreneurial support, and 13 proving grounds that call Michigan home. This vast automobility ecosystem results to a $225 billion contribution to the state economy annually—proof that Michigan is poised to drive next-generation mobility and forever change the way the world moves people, goods, and services into the future.

As a program of MICHauto, the state’s automotive and mobility industry association, Driven is supported by organizations and economic development agencies across the state including the Detroit Regional Chamber, Detroit Economic Growth Corporation, Detroit Regional Partnership, Macomb County, Oakland County, PlanetM, Michigan Economic Development Corporation, and Lambert & Co.

Together, Driven will continue to capture and tell the stories of talent, investment, innovation, and emerging assets that are shaping our mobility future—leveraging Michigan’s historic automotive and manufacturing past and highlighting it’s bright innovative future to reinforce the state’s continued leadership in the future of transportation.

No one moves the world like the innovators, engineers, and advanced manufacturing people of Michigan, and no one is telling that story like Driven.

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