When Jessica Robinson moved to Detroit from San Francisco five years ago, she sold her car. 

“When I moved here it was a huge quality of life choice. I walk to work, I bicycle, I have a Vespa that I ride around. I was able to buy my first home here, which I never would have been able to do in the Bay Area,” she says. 

Robinson’s organisation, the Detroit Mobility Lab, aims to tempt tech talent towards Michigan.