MICHauto launched a first-of-its-kind industrywide social media talent attraction campaign to raise awareness about and improve the perception of careers in the automotive and mobility industry among emerging talent.
This campaign answers the call of MICHauto investors to bolster the workforce and ensure Michigan’s continued global leadership in the industry for generations to come. Under the tagline Discover Auto: You Drive the Future, young professionals offer testimonials in an authentic voice to share their career journeys, what attracted them to the industry, and how they are making an impact on the world around them.
With direct input from high school focus groups and a dedicated task force, MICHauto collaborated to drive a new narrative among students that automotive is high-tech, growing, global, and inclusive. Learn more.