Welcome to Driven, the story of Michigan’s global leadership in advancing the future of next-generation mobility from the birthplace of automotive: Detroit.
More than a century ago, the Detroit region put the world on wheels and changed the transportation landscape forever. Today the automotive ecosystem spans across the state of Michigan and has grown into the densest cluster of automotive assets on the planet with 21 OEMs, 96 of the Top 100 suppliers to North America having a presence or headquarters here, and a $225 billion contribution to the state economy.
Although Detroit remains the traditional center of the global automotive industry, the entire state is now aggressively leading the industry’s evolution towards a connected, shared, electric and autonomous future. Home to innovative technology, a growing mobility startup and venture capital ecosystem, and numerous connected and automated vehicle research projects and initiatives, Michigan remains a force to be reckoned with.
Whether you call us Michigan, Detroit, or the Motor City, we are the global leader in next-generation mobility and well-positioned to change the way the world moves people, goods, and services into the future.
Driven chronicles that story by sharing the talent, investment, innovation, and emerging assets that are shaping our mobility future. No one moves the world like Detroit, and no one tells the story like Driven.
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